February 2009: Effectively Marketing Your Zone
Bios
Mitch Delmage
Mitch Delmage is a graduate of Indiana State University and received Level-4 Laboratory Certification from Johns Hopkins University. He was in the US Public Health Service and worked for the National Institute for Occupational Safety and Health until he began working for the California Integrated Waste Management Board in 1988. Mr. Delmage was very involved in the development and implementation of what is now known as AB939 (the California Integrated Waste Management Act of 1989). He has been a Branch Manager of several programs over the years including: Used Oil, HHW, Waste Tires, WRAP, and CalMAX to name a few. He was also instrumental in creating the Tire Business Assistance Program. Mr. Delmage is now the Branch Manager for the Bay Area in the Local Assistance and Market Development Division. He is also the lead on several current projects like Recycling Market Development Zone (RMDZ) Redesignation, RMDZ Incentive Fund, and the Green Building Team. Along with working both in federal and state government positions, Mitch has served as an elected official in a local community service district and as a school board member. He has spent the last 30 years working with local, state, and federal governments, as well as non-profit and for profit businesses to create, enhance, and implement programs to better serve the public.
Charlene Graham
Charlene Graham is a graduate of California State University, Sacramento. She worked in the Public Information Office at Sacramento City College for eight years where she produced publications, wrote articles and news releases, participated in outreach events, answered media inquiries, planned and coordinated special events, and facilitated visits of media representatives. She acted as an advisor to college staff on media issues and was a co-leader of the website re-design team. Charlene is new to environmental protection and concerns, but not to social justice issues. She is inspired and motivated by CIWMB's mission to reduce, reuse and recycle, supporting environmental justice throughout California.
Marshalle Graham
Marshalle Graham has worked at the CIWMB for 10 years. Prior to that, she spent eight years as a professional dumpster diver with the Department Conservation’s Division of Recycling. Working as a Senior Integrated Waste Management Specialist over the last 8 years, she has managed a number of technical contracts, worked extensively reviewing, verifying and developing tools for generation studies, lead the development of the CIWMB’s school district waste management web resources, created resources for local reporting requirements, such as the Five-Year Review Reports for planning documents, and more recently is representing LAMD in the design of an integrated data system, LoGIC (Local Government Information Center). Recently, Marshalle has been assigned to a team targeting the CIWMB’s business-related programs and resources. Since this is a relatively new spin to the work she has been doing over the last decade, she comes to this project with energy and enthusiasm to learn about and facilitate continued success in these programs.
Beverley Kennedy
Beverley Kennedy is public relations professional with 14 years experience. She has developed and managed successful marketing campaigns for local and state government agencies and excels in creating multi-faceted, multi-cultural, branded campaigns aimed at educating consumers and businesses.
She understands how to create behavior change and has extensive experience in strategy development, community outreach, public/private partnership development, media relations, messaging and advertising efforts. She has worked on a variety of environmental issues including developing four award-winning campaigns for the CIWMB: Green Roads, Ewaste, Tire Sustainability and the 3,000 Mile Myth.
For the past eight years she worked at Ogilvy Public Relations Worldwide where she was the Executive Vice President running the West Coast Social Marketing Practice. Prior to joining Ogilvy PR, she worked for Deen+Black Public Relations and the March of Dimes Birth Defects Foundation.
Beverley is a graduate of California State University, Sacramento, with a bachelor of arts in communication studies and a minor
James La Tanner
James La Tanner is a graduate from California State University, Sacramento and Golden Gate University, Sacramento in Business Administration Finance. Mr. La Tanner has worked at the CIWMB since 1995, primarily supervising the Recycling Market Development Revolving Loan Program. Prior to the state, James worked in the private banking industry for 17 years as a corporate loan officer, primarily at Bank of America. The RMDZ loan program reached the $100 million milestone last month, having funded a total of 153 loans to 120 companies during the past 15-years.
Duane O'Donnell
Duane is the Sacramento Regional Recycling Market Development Zone Administrator, and is Vice President of the California Association of Recycling Market Development Zones (CARMDZ). He is the supervisor of the Business Environmental Resource Center (BERC), a free and confidential compliance assistance center, which educates business operators on regulatory requirements, helps them in correcting violations, and assists in the permitting process. BERC is a joint services provider and is funded by a consortium of agencies including the Sacramento Metropolitan Air Quality Management District, Sacramento County Environmental Management Department, Sacramento Municipal Utility District, County Engineering Department, City of Sacramento Utilities Department, County Planning and Community Development Agency, Sacramento Regional County Sanitation District, Sacramento Stormwater Quality Partnership, Regional Water Authority, County Airport System, Regional Solid Waste Authority, The Water Forum, and the County Department of Economic Development and Intergovernmental Affairs
A graduate of Purdue University, he has over 40 years of experience in the public, private, and military sectors in various positions including: Air Force Security Specialist; steel mill supervisor; Environmental Health Inspector; and Hazardous Materials Specialist.
Duane's public service includes 27 years working for public health agencies in California and Indiana including: Sacramento County Environmental Management Dept., San Mateo County Environmental Health Division, San Joaquin County Public Health Agency, Butte County Environmental Health Dept, and the City of Hammond Indiana Public Health Dept.
Margo Reid Brown
Margo Reid Brown was appointed to the California Integrated Waste Management Board by Governor Arnold Schwarzenegger and has served as chair of the Board since February 2006. She was unanimously confirmed by the California State Senate.
Under her leadership, the Board has assumed a more aggressive role in furthering the State’s goals relating to waste reduction, sustainability, and climate change. The State achieved the landmark 50 percent waste diversion target and has now reached 58 percent, making California the nation’s leader in recycling and diversion, and an undisputed model around the world.
Notably, the Board has energized the relationship between sensible waste handling practices and global warming. As a member of the Governor’s Climate Action Team, the Board has brought expertise to the AB 32 Scoping Plan with a focus on expanded diversion in the commercial sector and the reduction of methane generated from disposal activity. Chair Brown has also led targeted efforts to expand the Board’s impact, with new initiatives such as extended producer responsibility, and disposal-based compliance for waste handling that provides a bottom-line barometer for the state’s recycling revolution.
Chair Brown has also directed the Board’s efforts in setting new goals for reducing waste among critical material types such as organics, construction waste, and scrap tires. The Board has also expanded its market development efforts, and conducted exploration of new technologies that have the potential for expanded waste diversion, clean energy sources and greenhouse gas reductions.
She is chair of the Board’s Strategic Policy Development Committee, and sits on the boards of Keep California Beautiful and California Green Summit.
In addition to her tenure on the Board, Chair Brown has spent many years in positions of leadership working with local jurisdictions and strengthening community service. She was founder and president of Capitol Ideas Development Corporation, specializing in community relations and fund development consulting. She is also a past president of the Junior League of Sacramento, and served as a board member of Prevent Child Abuse California, Sacramento Capitol Club, and Putting Our Children First neighborhood alliance.
She is a 1985 graduate of the University of Southern California with a degree in international relations and political science.
John Smith
John Smith is the Manager for the Local Assistance and Market Development Division, North Branch for the California Integrated Waste Management Board. Mr. Smith has over 28 years of solid waste management experience with the current and predecessor state waste management boards. During those 28 years, Mr. Smith oversaw local solid waste planning efforts, including CEQA review of solid waste facility projects. He also was involved in administration of many of the state’s market development programs, including Recycling Market Development Zone Technical and Financial Assistance programs. His current responsibilities include administering programs providing local delivery services to local governments, regional state agencies and local businesses that encourage diversion, and procurement of recycled content products. Mr. Smith also works with local manufacturers to increase use of recyclables in production of recycled content products. Mr. Smith holds a Masters degree in Public Administration from California State University, Hayward.
Robin Williams
Robin Williams is a graduate from San Francisco State University with a Bachelors degree in Microbiology. She has worked as an analytical chemist; manager of health care data; quality assurance officer for an environmental laboratory; project manager for an environmental engineer (consulting for the Waste Board!); computer system administrator for a forest tree research geneticist; and computer programmer designing and creating databases and web applications. All of these positions may seem different, but they all involve data management and computers. She currently utilizes her past experience in the Knowledge Integration Branch (KIB) at the Waste Board.