February 2009: Effectively Marketing Your Zone
Agenda
“Effectively Marketing your Zone”
| Time | Item and Presenter (presenters will be updated soon) |
|---|---|
| 9:00 a.m.-11:00 a.m. | CARMDZ Quarterly Meeting (All Zone Administrators Welcome) |
| 11:00 a.m.-11:30 a.m. | Registration |
| 11:15 a.m.-12:15 p.m. | Lunch |
| 12:15 p.m.-12:45 p.m. | Opening Remarks, and Zone Administrator Presentation Margo Reid Brown, Board Chair, CIWMB Duane O’Donnell, Business Environmental Resource Center (BERC), Sacramento County |
| 12:45 p.m.-1:30 p.m. | Presentation of Tools (Marketing Subcommittee) |
| 1:30 p.m.-2:30 p.m. | Marketing Workshop (Marketing Subcommittee) |
| 2:30 p.m.-2:45 p.m. | Refreshment Break |
| 2:45 p.m.-3:45 p.m. | Marketing 101: Social Media Emphasis Beverly Kennedy, Kennedy PR Group |
| 3:45 p.m.-4:45 p.m. | Zone Share (Zone Administrators) |
| 4:45 p.m.-5:30 p.m. | Break |
| 5:15 p.m.-5:30 p.m. | Break |
| 5:30 p.m.-7:30 p.m. | Networking Reception |
| Time | Item and Presenter |
|---|---|
| 7:30 a.m.-8:30 a.m. | Hot Breakfast Note: If at a hotel, you will want to check-out prior to coming to the event |
| 8:30 a.m.-9:00 a.m. | Update from CIWMB’s Financial Assistance Division Jim LaTanner, Staff Loan Officer, CIWMB |
| 9:00 a.m.-9:30 a.m. | Updates on New Zone Integrated Reporting System and ZIF Mitch Delmage, CIWMB Robin Williams, CIWMB |
| 9:30 a.m.-10:00 a.m. | Follow-up on Best Program Measurement for Zone Activities Marshalle Graham, Senior Integrated Waste Management Specialist, CIWMB |
| 10:00 a.m.-10:15 a.m. | Break |
| 10:15 a.m.-10:45 a.m. | Update on Key Legislation and Significant Board Initiative, Q&A Howard Levenson, Director, Sustainability Program, CIWMB |
| 10:45 a.m.–11:45 a.m. | Permitting/Sitting Assistance: Brainstorming Session Kaoru Cruz, CIWMB Krysty Emery, CIWMB |
| 11:45 a.m.-12:30 p.m. | Lunch |
| 12:30 p.m.–1:00 p.m. | Closing Remarks John Smith, North Branch Manager, CIWMB |