Conference Tracks
Select a conference track from the list below to see session, speaker, and handout/presentation information for that track.
Workshop Session Four
Thursday, April 09, 2015 • 1:30 p.m. - 3:00 p.m.
EI-4: Behavior Change: Four Elements of a Successful Campaign
Studio IV
Learn more about how to pursue behavior change for your program. This session will present four different approaches and perspectives for affecting behavior change. Learn about: conducting research to determine what works for your target audience, using mobile phones to reach millennials, how to get the news media to cover your issue, and creative ways to reach your audience at schools and events.
Speakers
Matt Bolender,
Used Oil Recycling Project, Contra Costa Clean Water Program
Speaker-submitted biosketch
For the past 19 year Matt Bolender has been the project manager for the Contra Costa Clean Water Program Used Oil and Filter Recycling Project. His program focuses on school education, public event education, public service announcements for use on cable TV, and certifying and conducting site visits at oil recycling centers. With expertise in video and theater Mr. Funnelhead has become a household word in Contra Costa County. Mr. Funnelhead symbolizes clean water and used oil and filter recycling in our county. His use of Mr. Funnelhead as a symbol of used oil and filter recycling has allowed the Contra Costa Clean Water Program the ability to be remembered more in the community.
Namju Cho,
Project Manager, S. Groner Associates, Inc. (SGA)
Speaker-submitted biosketch
Namju Cho is a Program Manager at S. Groner Associates, aka SGA, an award-winning, triple bottom line consulting firm based in Long Beach that specializes in data-driven, community-based social marketing campaigns for environmental, health and housing issues. Some of her clients have included the US EPA, LA Housing and Community Investment Department and Paintcare. Ms. Cho has more than 20 years of communications experience both as a journalist at the Wall Street Journal as well as a PR and marketing professional in the nonprofit sector including the California Community Foundation and the Coalition to Abolish Slavery and Trafficking.
Speaker-submitted biosketch
Stephen Groner is the founder and president of S. Groner Associates (SGA) a social marketing firm that designs social marketing programs targeting environmental issues. Now in the firm’s 16th year, the firm is a past winner of the Silver Anvil award from the Public Relations Society of America for the best public service campaign in the country for a project with the US Environmental Protection Agency. Prior to forming SGA, Stephen (a registered civil engineer) worked nine years on environmental issues for Los Angeles County. There he started out working on technical policy issues, before shifting his focus to environmental affairs and communications, where he lead the development of some of the largest municipal public outreach programs in the country. Stephen also is very active in the community and serves on the board of three non-profits, Social Venture Partners, the US Zero Waste Business Council and Friends of Ballona Wetlands (a conservation group dedicated to preserving one the largest remaining urban wetlands in California).
Philip Kao,
Technology Manager, S. Groner Associates, Inc. (SGA)
Speaker-submitted biosketch
As Technology Lead of SGA, Philip leverages the power of analytics and technology to evaluate and optimize environmental marketing campaigns.
To keep pace with commercial marketing, Philip brings fresh perspectives to government outreach and education programs. Recent projects include a gamified mobile app (to curb litter), and marketing automation to reach/track residents (and mitigate overwatering).
Philip studied engineering at UCLA and spent four years with Accenture Technology Consulting. He left for a year to work on water supply and sanitation projects in rural China and Ecuador, before joining SGA to work on effective campaigns that promote widespread behavior change.
Speaker-submitted biosketch
Jen Winfrey has worked for the County of San Diego's Recycling Section since 2005. She manages the Used Oil Recycling Program, public education/outreach activities (including social media) and the School Recycling Assistance Program. Jen's background in public relations and marketing has expanded event outreach resulting in more participation and higher collections.
Moderator: Julia Au,
,
Presentations/Handouts
HHW-4: Form 303/Introduction to California Environmental Reporting System
Studio III
State law and regulations mandate that each public agency responsible for HHW management report hazardous materials-related data and collection amounts. This session will provide an overview of the California Environmental Reporting System (CERS) managed by California Unified Program Agencies (CUPA’s); and the HHW Form 303 reporting system managed by CalRecycle. Discussion will include applicability and cost saving P2 techniques for CERS and data results and proposed updates/improvements to the Form 303 online system.
Speakers
Speaker-submitted biosketch
Burke Lucy is an Environmental Scientist with the Statewide Technical and Analytical Services Branch of CalRecycle. He manages CalRecycle’s Form 303 HHW reporting system and is the waste specialist for home-generated sharps, pharmaceuticals, batteries, and lamps. He was the lead for a 2010 Report to the Legislature, which in part, compared the effectiveness of various pharmaceutical waste collection program types including HHWCFs, events, and mailers. Before joining CalRecycle, he worked for 17 years in the private sector as an project manager, environmental specialist, proposal manager, marketing writer, and webmaster.
Speaker-submitted biosketch
Larry Sweetser has provided guidance to Household Hazardous Waste programs throughout California for 30 year and specializes in training, permitting, and regulatory assistance to local government and facility operators. Mr. Sweetser has been assisting with the California Annual Household Hazardous Waste Conference Training Sessions since 2002 as well as providing training for the Rural Counties' Environmental Services Joint Powers Authority. Mr. Sweetser frequently participates in regulatory discussions related to HHW operations.
Speaker-submitted biosketch
Liz Wagner is an Environmental Scientist with the Statewide Technical and Analytical Services Branch of CalRecycle. She is one of the key staff implementing CalRecycle’s Household Hazardous Waste Reporting System. She also specializes in Extended Producer Responsibility and oversight of the California Paint Stewardship Program. She graduated from UC Santa Barbara with an environmental studies degree.
Moderator: Tranette Sanders,
, Los Angeles County
Presentations/Handouts
UO-4: Care and Feeding of Your Certified Collection Centers
Studio II
Hot off the press, new materials to help make your used oil recycling program successful. Did you know 70% of the DIYer used oil collected state-wide is brought to CCCs? Are you doing everything possible to make this partnership work for you, the CCC businesses and the DIYer public? We’ll introduce new resources and techniques. Come prepared to have fun as we indulge in some whimsical role-play with special guests. Laughing out loud is OK!
Speakers
Mark Bunnell,
Comedy Entertainer, Chaos Comedy Productions / Mark and Dre Show
Speaker-submitted biosketch
These professional goofballs display their hilarious take on life with witty dialogue, physical prowess and carefully calculated chaos. Specializing in customized scripts and audience participation, these two will ‘wow’ your event whether it’s a corporate presentation, dinner show, award ceremony, theater show or festival.
Speaker-submitted biosketch
Chris Carrieri is a partner in C2: Alternative Services (pronounced C Squared), a consulting firm assisting local governments and businesses with environmental programs, especially public education regarding waste reduction and recycling. Chris has worked with used oil recycling programs for over 15 years, for clients including cities, counties, regional programs, and non-profit grant recipients as well as Calrecycle.
Speaker-submitted biosketch
Connie Cloak and Chris Carrieri are partners in C2: Alternative Services (pronounced C Squared), a consulting firm assisting local governments and businesses with environmental programs, especially public education regarding waste reduction and recycling.
Connie and Chris have worked with used oil recycling programs for over 15 years, for clients including cities, counties, regional programs, and non-profit grant recipients as well as Calrecycle.
Andrea Terry,
Comedy Entertainer, Chaos Comedy Productions / Mark and Dre Show
Speaker-submitted biosketch
These professional goofballs display their hilarious take on life with witty dialogue, physical prowess and carefully calculated chaos. Specializing in customized scripts and audience participation, these two will ‘wow’ your event whether it’s a corporate presentation, dinner show, award ceremony, theater show or festival.
Presentations/Handouts
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